WEBTOON is home to thousands of stories across 23 genres including romance, comedy, action, fantasy, and horror. Read comics, webcomics, manga, and manhwa online or download the WEBTOON app. WEBTOON is a digital comics platform originally from South Korea that has grown into a global leader in online storytelling. ?

✨ Here’s a breakdown: ? What It Is Webtoon (stylized as WEBTOON) is both a platform and a format for comics. The format is designed for vertical scrolling, making it easy to read on smartphones and tablets. It’s free to use, with optional paid features (like unlocking episodes early).

Content Offers comics across genres: romance, fantasy, sci-fi, horror, drama, comedy, action, slice of life, and more. Includes both professional series and user-generated content.

Many Webtoons have been adapted into K-dramas, animes, and even movies (e.g., Sweet Home, Tower of God, True Beauty). 

Community Millions of creators and readers worldwide. Creators can upload their comics and earn revenue through ads, Patreon-style support, or WEBTOON’s creator programs.

Why It’s Popular Mobile-friendly (perfect for Gen Z and millennials). Diverse stories from around the world, not just superheroes like in traditional Western comics. Accessibility: free to read with microtransactions for fans who want more. 

In short: WEBTOON = Netflix for digital comics, but interactive and community-driven.

WEBTOON is a digital comics platform launched in South Korea in 2004 by the company Naver. It quickly became a global phenomenon, expanding into North America, Europe, and beyond. The platform revolutionized the way comics are consumed, moving away from traditional pages to a scroll-based, mobile-first format.

Today, WEBTOON is the world’s largest digital comics platform, with millions of daily readers and thousands of creators.

The Format – “Vertical Comics”

Unlike traditional manga or Western comics, WEBTOONs are designed for smartphone reading:

• Vertical scrolling → Each panel flows downward, optimized for touchscreens.

• Dynamic pacing → Creators use spacing, transitions, and long vertical images to build tension (perfect for horror, romance, or action).

• Episodic releases → Stories are published in episodes (like TV shows), usually weekly.

This format has influenced even Marvel and DC, which started experimenting with “vertical comics.”

Types of Content

WEBTOON offers two main sections:

1. Originals

   • Curated, professional series often funded or promoted by WEBTOON.

   • High-quality stories, often adapted into K-dramas, anime, or Netflix series (Sweet Home, Tower of God, True Beauty, All of Us Are Dead).

2. Canvas (formerly Discover)

   • Open platform where anyone can upload their webcomic.

   • A launchpad for indie creators to build audiences and sometimes get promoted to “Original” status.

Monetization & Creator Economy

Creators can earn money in multiple ways:

• Ad Revenue Sharing → Based on traffic.

• Fast Pass / Daily Pass → Readers pay coins (microtransactions) to unlock episodes early.

• Patronage / Tips → Fans support creators directly.

• Merchandising & Adaptations → Successful webtoons often get published, adapted into shows, or turned into games.

Global Reach

• WEBTOON is available in multiple languages: Korean, English, French, Spanish, Indonesian, Thai, and more.

• Millions of readers log in daily across the globe.

• Partnerships with publishers like DC Comics and Marvel have brought superheroes to the platform.

Genres & Audience

Popular genres include:

• Romance (e.g., Let’s Play, Lore Olympus)

• Fantasy & Sci-Fi (Tower of God, Omniscient Reader)

• Horror/Thriller (Sweet Home, Bastard)

• Comedy / Slice of Life (Bluechair, My Giant Nerd Boyfriend)

Target audience is mainly Gen Z and Millennials, but the diversity of stories appeals to older readers too.

Why WEBTOON is Important

• It democratized comics → anyone can publish without a traditional publisher.

• It changed the way stories are told → vertical storytelling is now its own art form.

• It built bridges between digital storytelling and mainstream entertainment → many popular Netflix series are based on Webtoons.